The actress is GOOP-ifying our sex lives with $15,000 vibrators, non-toxic lubricants, radiofrequency treatments, and lessons in tantric sex.”>
When GOOPs first-ever sex issue landed in our inboxes on Monday evening, we were breathless with excitement imagining all manner of ancient foreplay rituals and chakra-aligning dildos Gwyneth Paltrow had in store for us.
Now, Paltrow is GOOP-ifying our sex lives with $15,000 vibrators, non-toxic lubricants, and lessons in tantric sex (its about intimacy and energetic polarity rather than sexual technique and stamina)all bolstered by interviews with naturopaths and GP-approved specialists.
In the eight years since GOOP launched as a weekly newsletter, it has become both lifestyle website and brand extension of Paltrow herselfa space where she peddles holistic New Age therapies, magic superfoods, the Clean program, $3,000 designer coats, and her very own GOOP skincare line.
It is on this platform that she once declared, I am fascinated by the growing science behind the energy of consciousness and its effects on matter, adding that shes a huge fan of Dr. Emotos coffee table book on how negativity changes the structure of water. (Dr. Masaru Emoto is a Japanese scientist, known for his works on the power of positive and negative words, according to another GOOP doctor, Habib Sadeghi.)
Welcome to the wonderful world of GOOP, where doctors publish their research in coffee table books.
While the website has a team of writers and editors, GOOPs voice is Paltrows own: pretentious, self-absorbed, unironic, credulous, and (misguidedly) authoritative, often with input from the sites resident quack doctors. But you have to hand it to GP for being so unapologetically, well, GOOP-ydespite persistent mockery from her critics, bless her heart.
GOOP has sold sex in modest doses over the years, whether in the form of aphrodisiacal sex bark chocolate and $60 Moon Pantry Sex Dust (now ubiquitous in Brooklyn gift shops), pretty lingerie, ororgasmic meditation.
Now in her early forties (and a new relationship), Paltrow has devoted an entire issue of GOOP to sex. Though some of it reads like a playful sex-toy guide, it still oozes GOOPs signature hippie-dippie mawkishness, bougie merchandise, and mysticism.
Among the highlights from the gooey sex issue: a discursive essay about orgasms that references a 1969 article in the Vermont Freeman by Bernie Sanders; an elusive new wearable out of Silicon Valley that will enhance womens libidos without drugs and is also hands-free; a Q&A with Damon Lawner, founder of the hideously spelled SNCTM, an exclusive erotic theater and masqued black-tie dinner that caters to beautiful women and fantastically wealthy men (penises must pay a membership fee ranging from $10,000-$50,000).
Lawner insists that this black-tie affair is not a sex club or swingers event, but an opportunity to experience evenings of openness and sensuality that most only dream of.
The Daily Beasts Jen Yamato once wrangled a ticket for an orgiastic evening at the Holmby Hills mansion, where most SNCTM parties are held, and found that the deafening EDM soundtrack and prohibitively pricey cocktails were not entirely conducive to embarking on a probing personal voyage into ones most forbidden sensual impulses.
But nevermind: GOOP knows best.
If you want to resuscitate your mojo without hormones, GOOP suggests wearable tech like Fiera by Nuelle, a hands-free device that is worn for 5-10 minutes, but is not a vibrator and generally doesnt result in orgasm. It costs $250 and requires inexpensive refills.
With no details about where exactly it is worn and how one puts it on without their hands, were imagining a pink drone hovering around a womans most intimate parts before settling into placewherever that may be.
Another option for increased arousal is a series of three FemiLift radiofrequency treatments for $3,000, which use heat to promote the growth of collagen and increase blood flow in the tissues of the vagina.
Lest you are skeptical of this new healing modality, a doctor tells GOOP that 100 % of my patients with vaginal atrophy have seen results. Dont ask how many patients shes treated; 100 percent is the only number you need to know.
Theres not a lot of published hard scientific evidence backing up those unidentified resultsand GOOP wouldnt have it any other way.
The sex issue also dives into personal lubricants in a Q&A with a naturopath, who warns that the generic lube youre using contains parabens that may lower sperm count and cause fibroids, endometriosis, infertility, and PMS in women. Alternatives include olive oil and coconut oil (if it is safe to eat, it is generally safe to apply).
Having previously endorsed coconut oil as a cure-all for everything from dry skin to dietary imbalance, GOOP continues to find inventive new uses for this tropical-smelling cooking oil.
As for condoms, GOOPs naturopath suggests a vegan, paraben-free, glycerin-free, Nonoxynal-9-free, and benzocaine and lidocaine-free version.
In other words, keep your eyes peeled for sheepskin prophylactics on Amazon.